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Sega. A name synomynous with gaming. Great hardware, great IPs and arcade hits througout the world are up to something spectacular.
Now, it's E3 week after all, so don't get your knickers in a twist just yet, but the sad news is it's not a new console, nor is it a new Shenmue. Conversely, the bright side is it's not another new Sonic Boom sup par hedeghog adventure that will make you want to claw out your own eyes with fire.
It is however, one of the most adorable things in the world. I shall leave you this video for Spoon Pets as a short distraction from those myriad reasons for buying Fallout 4. And yes, this really is from Sega.